Bank Merger Mailer
Daxko Payment Services
This mailer was created in response to the SunTrust and BB&T merger in support of our 2019 Daxko Payment Services pipeline goal. When banks merge, customers are re-issued credit cards with the new bank. This results in credit card declines for customers who do not have a way to automatically and proactively update invalid or expired credit cards. These mailers were sent to prospects who had one of the two banks in their states. This solution can prevent those declines from happening and save their associations revenue.