Market Maximization Manager
A native of the Sunshine State, a lover of the Blue Ridge Mountains and a go-to girl for anything cookies and cream - I'm Christy Brown, and I am excited to share my story with you.
I live in Birmingham, AL, where I work as the Nonprofit Market Maximixation Manager for Daxko. In my role, I leverage research, company goals, and industry knowledge to create comprehensive market strategies that further Daxko's growth while also accelerating the missions of our YMCA, JCC, and nonprofit customers.
Welcome to my digital resume and portfolio! I look forward to talking with you!
Market Maximization Manager
May 2020 - Present
Develop and implement annual & quarterly strategies to achieve market ownership
Support Brand Managers in translating annual strategy into marketing campaigns that drive marketing pipeline
Partner with Sales to deliver sales bookings
Partner with Product to identify new markets and segments to expand the current suite of solutions
Report marketing success monthly and quarterly to the board of directors and senior leadership team
Create a quarterly market report to the board of directors and senior leaders identifying competitors, promoters, and market influencers
Demand Generation Manager
Feb. 2019 - May 2020
Generated 171% of my annual marketing pipeline goals resulting in $7.8M in SQLs in support of 7 different products and services
Partnered with Sales to achieve 98.6% of sales booking goals resulting in $2.97M in bookings through sales enablement, training, and collaborative strategy
Planned, executed, and host 6 regional customer events with an average NPS of 70 in partnership with Sales, Services, and Product
Managed the go-to-market strategy and execution of 4 new solutions
Nov. 2017 - Feb. 2019
Manage the implementation of Daxko Engage and Daxko Mobile customers receiving an average post-launch customers score of 9.71 out of 10
Consult on Daxko Engage customer usage in order to increase system adoption and retention including the management of 73 System Audits, 14 adoption projects, and 34 newsletters
Cross-Collaborate with teams including the launch of the Daxko Help Center, updating sales decks, hosting product webinars
Atkins Educational Foundation
Director of Communications and Marketing
Oct. 2018 - Present
Design and enforce the Atkins Educational Foundation branding guidelines
Create and manage the Atkinsef.org website and scholarship submission process
Create marketing collateral including scholarship fliers and booklets provided to school guidance counselors and teachers to inform students about the scholarship
May 2017 - Nov. 2018
Communicate via email, chat and phone with members and shoppers averaging 700 impressions per week.
Collect customer and shopper feedback to make suggestions for new features and tech improvements.
Listen and collect customer grievances resulting in over 200 member saves.
Bachelors of Art in Public Relations
Minor in Spanish
Public Relations Internships
Auburn University Office of Communications & Marketing
Teak Isle Mfg.
Director of Public Relations | University Program Council
Social Coordinator | Alpha Gamma Delta
VP of Campus Relations | Alpha Gamma Delta