Senior Manager of Brand Strategy, Apploi
A native of the Sunshine State, a lover of the Blue Ridge Mountains, and a go-to girl for anything cookies and cream - I'm Christy Brown, and I am excited to share my story with you.
I live in Birmingham, AL, where I work remotely for Apploi - a B2B SaaS startup on a mission to address the healthcare hiring crisis. As the Senior Manager of Brand Strategy, I lead a team of content writers, designers, and event specialists charged with bringing our brand to life across digital and in-person channels. Together, my team collaborates with our product marketing and demand generation teams to execute campaigns that achieve company sales, retention, and influence goals.
Welcome to my digital resume and portfolio! I look forward to talking with you!
Market Maximization Manager
May 2020 - December 2020
Developed and implement annual & quarterly strategies to achieve market ownership
Supported Brand Managers in translating annual strategy into marketing campaigns that drive marketing pipeline
Partnered with Sales to deliver sales bookings
Partnered with Product to identify new markets and segments to expand the current suite of solutions
Reported marketing success monthly and quarterly to the board of directors and senior leadership team
Created a quarterly market report to the board of directors and senior leaders identifying competitors, promoters, and market influencers
Demand Generation Manager
Feb. 2019 - May 2020
Generated 171% of my annual marketing pipeline goals resulting in $7.8M in SQLs in support of 7 different products and services
Partnered with Sales to achieve 98.6% of sales booking goals resulting in $2.97M in bookings through sales enablement, training, and collaborative strategy
Planned, executed, and host 6 regional customer events with an average NPS of 70 in partnership with Sales, Services, and Product
Managed the go-to-market strategy and execution of 4 new solutions
Nov. 2017 - Feb. 2019
Manage the implementation of Daxko Engage and Daxko Mobile customers receiving an average post-launch customers score of 9.71 out of 10
Consult on Daxko Engage customer usage in order to increase system adoption and retention including the management of 73 System Audits, 14 adoption projects, and 34 newsletters
Cross-Collaborate with teams including the launch of the Daxko Help Center, updating sales decks, hosting product webinars
Atkins Educational Foundation
Director of Communications and Marketing
Oct. 2018 - Present
Design and enforce the Atkins Educational Foundation branding guidelines
Create and manage the Atkinsef.org website and scholarship submission process
Create marketing collateral including scholarship fliers and booklets provided to school guidance counselors and teachers to inform students about the scholarship
Director of Enterprise Marketing
January 2021 - March 2022
Lead a team of brand managers who oversee market growth strategies for enterprise brands including - Daxko, Club Automation, Motionsoft, CSI Spectrum, GroupEx Pro, and Playerspace
Manage annual marketing budget in support of advertising spend, lead gen campaigns, industry events, sales enablement, and account-based strategies
Collaborate with a team of creative and demand generation specialists to execute marketing campaigns that achieve company sales, retention, and influence goals.
Partner with the sales team to expand market ownership and wallet share per customer by providing marketing qualified leads and opportunities in support of bookings goals.
Partner with the product team to bring new solutions and services to market in order to expand our suite of solutions
Report marketing success monthly and quarterly to the board of directors and senior leadership team
May 2017 - Nov. 2018
Communicate via email, chat and phone with members and shoppers averaging 700 impressions per week.
Collect customer and shopper feedback to make suggestions for new features and tech improvements.
Listen and collect customer grievances resulting in over 200 member saves.
Senior Manager, Brand Strategy
March 2022 - Present
Lead a team of content writers, designers, and specialists responsible for generating over 70% of all lead traffic through organic channels
Establish, develop, and maintain Apploi's content strategy and tone of voice to ensure we stand out against other ATS competitors
Manage and execute event strategy and brand presence at 30+ industry conference
Establish and maintain a culture of testing and improvement to increase QOQ website conversion rates and SEO ranking
Partner with our partner marketing team to bring new releases, brand, and products to market
Report marketing success monthly and quarterly to the executive team
Bachelors of Art in Public Relations
Minor in Spanish
Public Relations Internships
Auburn University Office of Communications & Marketing
Teak Isle Mfg.
Director of Public Relations | University Program Council
Social Coordinator | Alpha Gamma Delta
VP of Campus Relations | Alpha Gamma Delta