Christy Brown

Market Maximization Manager

About Me

A native of the Sunshine State, a lover of the Blue Ridge Mountains and a go-to girl for anything cookies and cream - I'm Christy Brown, and I am excited to share my story with you.

 

I live in Birmingham, AL, where I work as the Nonprofit Market Maximixation Manager for Daxko. In my role, I leverage research, company goals, and industry knowledge to create comprehensive market strategies that further Daxko's growth while also accelerating the missions of our YMCA, JCC, and nonprofit customers. 

 

Welcome to my digital resume and portfolio! I look forward to talking with you!

 

Experience

Daxko

 

Market Maximization Manager

May 2020 - Present

Develop and implement annual & quarterly strategies to achieve market ownership

Support Brand Managers in translating annual strategy into marketing campaigns that drive marketing pipeline

 

Partner with Sales to deliver sales bookings

 

Partner with Product to identify new markets and segments to expand the current suite of solutions

Report marketing success monthly and quarterly to the board of directors and senior leadership team

 

Create a quarterly market report to the board of directors and senior leaders identifying competitors, promoters, and market influencers

Demand Generation Manager

Feb. 2019 - May 2020

Generated 171% of my annual marketing pipeline goals resulting in $7.8M in SQLs in support of 7 different products and services

Partnered with Sales to achieve 98.6% of sales booking goals resulting in $2.97M in bookings through sales enablement, training, and collaborative strategy

Planned, executed, and host 6 regional customer events with an average NPS of 70 in partnership with Sales, Services, and Product 

Managed the go-to-market strategy and execution of 4 new solutions

Engagement Consultant

Nov. 2017 - Feb. 2019

Manage the implementation of Daxko Engage and Daxko Mobile customers receiving an average post-launch customers score of 9.71 out of 10

 

Consult on Daxko Engage customer usage in order to increase system adoption and retention including the management of 73 System Audits, 14 adoption projects, and 34 newsletters

 

Cross-Collaborate with teams including the launch of the Daxko Help Center, updating sales decks, hosting product webinars

Atkins Educational Foundation

 

Director of Communications and Marketing

Oct. 2018 - Present

Design and enforce the Atkins Educational Foundation branding guidelines

Create and manage the Atkinsef.org website and scholarship submission process

Create marketing collateral including scholarship fliers and booklets provided to school guidance counselors and teachers to inform students about the scholarship

Shipt

Communications Specialist

May 2017 - Nov. 2018

Communicate via email, chat and phone with members and shoppers averaging 700 impressions per week.

Collect customer and shopper feedback to make suggestions for new features and tech improvements.

Listen and collect customer grievances resulting in over 200 member saves. 

 

Education

Auburn University

Bachelors of Art in Public Relations

Minor in Spanish

Public Relations Internships

CMT/Viacom Networks

Auburn University Office of Communications & Marketing

Teak Isle Mfg.

Campus Involvement

Director of Public Relations | University Program Council

Social Coordinator | Alpha Gamma Delta

VP of Campus Relations | Alpha Gamma Delta

Skills

Design

Photoshop | InDesign | Illustrator | PremierPro | Canva

Email Marketing

Hubspot | Mailchimp | Pardot

Website Management

Wordpress | Wix | HTML/CSS

Social Media Management

Hootsuite | CoSchedule | Later

Lead Management

Salesforce | Hubspot | Conversica AI

 
 
Contact Me

A native of the Sunshine State, a lover of the Blue Ridge Mountains and a go-to girl for anything cookies and cream - I'm Christy Brown, and I am excited to share my story with you. Welcome to my digital resume and portfolio! I look forward to talking with you!

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