Christy Brown
Director of Enterprise Marketing, Daxko

About Me

A native of the Sunshine State, a lover of the Blue Ridge Mountains, and a go-to girl for anything cookies and cream - I'm Christy Brown, and I am excited to share my story with you.

 

I live in Birmingham, AL, where I work as the Director of Enterprise Marketing for Daxko a B2B SAAS company serving the Health and Wellness industry. In my role, I lead a team of brand managers who oversee market growth strategies for our enterprise brands including - Daxko, Club Automation, Motionsoft, CSI Spectrum, GroupEx Pro, and Playerspace. Together, my team collaborates with a team of creative and demand generation specialists to execute marketing campaigns that help achieve company sales, retention, and influence goals.

 

Welcome to my digital resume and portfolio! I look forward to talking with you!

 

Experience

Market Maximization Manager

May 2020 - December 2020

Developed and implement annual & quarterly strategies to achieve market ownership

Supported Brand Managers in translating annual strategy into marketing campaigns that drive marketing pipeline

 

Partnered with Sales to deliver sales bookings

 

Partnered with Product to identify new markets and segments to expand the current suite of solutions

Reported marketing success monthly and quarterly to the board of directors and senior leadership team

 

Created a quarterly market report to the board of directors and senior leaders identifying competitors, promoters, and market influencers

Demand Generation Manager

Feb. 2019 - May 2020

Generated 171% of my annual marketing pipeline goals resulting in $7.8M in SQLs in support of 7 different products and services

Partnered with Sales to achieve 98.6% of sales booking goals resulting in $2.97M in bookings through sales enablement, training, and collaborative strategy

Planned, executed, and host 6 regional customer events with an average NPS of 70 in partnership with Sales, Services, and Product 

Managed the go-to-market strategy and execution of 4 new solutions

Engagement Consultant

Nov. 2017 - Feb. 2019

Manage the implementation of Daxko Engage and Daxko Mobile customers receiving an average post-launch customers score of 9.71 out of 10

 

Consult on Daxko Engage customer usage in order to increase system adoption and retention including the management of 73 System Audits, 14 adoption projects, and 34 newsletters

 

Cross-Collaborate with teams including the launch of the Daxko Help Center, updating sales decks, hosting product webinars

Atkins Educational Foundation

 

Director of Communications and Marketing

Oct. 2018 - Present

Design and enforce the Atkins Educational Foundation branding guidelines

Create and manage the Atkinsef.org website and scholarship submission process

Create marketing collateral including scholarship fliers and booklets provided to school guidance counselors and teachers to inform students about the scholarship

Daxko

 

 

Director of Enterprise Marketing

January 2021 - Present

Lead a team of brand managers who oversee market growth strategies for enterprise brands including - Daxko, Club Automation, Motionsoft, CSI Spectrum, GroupEx Pro, and Playerspace

Manage annual marketing budget in support of advertising spend, lead gen campaigns, industry events, sales enablement, and account-based strategies

Collaborate with a team of creative and demand generation specialists to execute marketing campaigns that achieve company sales, retention, and influence goals.

 

Partner with the sales team to expand market ownership and wallet share per customer by providing marketing qualified leads and opportunities in support of bookings goals.

 

Partner with the product team to bring new solutions and services to market in order to expand our suite of solutions

Report marketing success monthly and quarterly to the board of directors and senior leadership team

Shipt

Communications Specialist

May 2017 - Nov. 2018

Communicate via email, chat and phone with members and shoppers averaging 700 impressions per week.

Collect customer and shopper feedback to make suggestions for new features and tech improvements.

Listen and collect customer grievances resulting in over 200 member saves. 

 

Education

Auburn University

Bachelors of Art in Public Relations

Minor in Spanish

Public Relations Internships

CMT/Viacom Networks

Auburn University Office of Communications & Marketing

Teak Isle Mfg.

Campus Involvement

Director of Public Relations | University Program Council

Social Coordinator | Alpha Gamma Delta

VP of Campus Relations | Alpha Gamma Delta

Skills

Design

Photoshop | InDesign | Illustrator | PremierPro | Canva

Email Marketing

Hubspot | Mailchimp | Pardot

Website Management

Wordpress | Wix | HTML/CSS

Social Media Management

Hootsuite | CoSchedule | Later

Lead Management

Salesforce | Hubspot | Conversica AI

 
 
Contact Me

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