Demand Generation Manager
Feb. 2019 - May 2020
Generated 171% of my annual marketing pipeline goals resulting in $7.8M in SQLs in support of 7 different products and services
Partnered with Sales to achieve 98.6% of sales booking goals resulting in $2.97M in bookings through sales enablement, training, and collaborative strategy
Planned, executed, and host 6 regional customer events with an average NPS of 70 in partnership with Sales, Services, and Product
Managed the go-to-market strategy and execution of 4 new solutions
Nov. 2017 - Feb. 2019
Manage the implementation of Daxko Engage and Daxko Mobile customers receiving an average post-launch customers score of 9.71 out of 10
Consult on Daxko Engage customer usage in order to increase system adoption and retention including the management of 73 System Audits, 14 adoption projects, and 34 newsletters
Cross-Collaborate with teams including the launch of the Daxko Help Center, updating sales decks, hosting product webinars
Atkins Educational Foundation
Director of Communications and Marketing
Oct. 2018 - Present
Design and enforce the Atkins Educational Foundation branding guidelines
Create and manage the Atkinsef.org website and scholarship submission process
Create marketing collateral including scholarship fliers and booklets provided to school guidance counselors and teachers to inform students about the scholarship
May 2017 - Nov. 2018
Communicate via email, chat and phone with members and shoppers averaging 700 impressions per week.
Collect customer and shopper feedback to make suggestions for new features and tech improvements.
Listen and collect customer grievances resulting in over 200 member saves.