STEPS with Wendy's

The following is a corporate social responsibility campaign for Wendy’s conducted by four Auburn University students. This was a class project and does not reflect Wendy’s actual or future intentions. This CSR initiative originated from a partnership with the PR Campaign class, PRCM 4500, and Ketchum’s creative platforms manager, Ronald Tolson. The course was led by Terri Knight and was conducted by four Auburn seniors majoring in Public Relations. The STEPS program was inspired by both primary and secondary research as well as Wendy’s existing Dave Thomas Foundation.