EDUCATION
I BELIEVE IN AUBURN & LOVE IT
I graduated from Auburn University in 2017 with a bachelor's degree in public relations and a minor in Spanish. My curriculum included classes focusing on public relations, marketing, journalism and communications.
Beyond coursework, my involvement with the University Program Council and Alpha Gamma Delta provided me with roles to apply my schooling as well as relationships that will last a lifetime.
Curious just how much I love Auburn? Read my blog on Why Auburn will forever feel like home.
CAMPUS INVOLVEMENT
Director of Public Relations
University Program Council
Public Relations Committee
University Program Council
Social Coordinator
Alpha Gamma Delta
VP of Campus Relations
Alpha Gamma Delta
As the director of public relations, I managed a team of 14 student-workers to ensure successful promotion of 60 annual events. My team and I maintained an online presence for UPC events through five different mediums including Facebook, Twitter, Instagram, Snapchat and blog. While director, I also created the UPC blog and helped in writing and editing blog posts to share the success of events with Auburn students. I was also responsible for all hospitality and communication with approximately 20 visiting artists annually.
While on the public relations committee, I worked on a team of 14 student-workers whose responsibility was to promote all events planned by the University Program Council. As a committee member, I attended and photographed thirty events hosted by UPC. I also created promotional videos for events later publicized on the UPC Facebook page. My team and I also acted as hosts for eight visiting artists, managing all hospitality.
As social coordinator I designed and facilitated ten social functions a year hosting between 300-500 people per event. For these events I partnered with external vendors including venues, caterers and performers while staying within budget. This position also placed me as a member of the executive council, meeting with the full executive team and advisors monthly to discuss and make chapter decisions.
As the vice president of campus relations, I acted as a liaison between the chapter and the Panhellenic Council as well as 17 Panhellenic sororities. I recorded and tracked all 250 members’ attendance at other chapters' philanthropic events and participated in the decision making process including rules and regulation of the Panhellenic community. This VP position was also on the voting council, therefore I met with the full executive council and advisors monthly to discuss and make chapter decisions.
COURSEWORK
Public Relations and Marketing
Foundations of Public Relations
Foundations of Public Relations taught a basic overview of the history, functions and practices of public relations.
Principles of Marketing
Principles of Marketing taught a basic understanding of marketing concepts and practices as well as an application of the marketing theory to real-world contexts.
Public Relations Case Studies
Public Relations Case Studies is designed to provide students with an understanding of both effective and ineffective methods of public relations through the analysis of actual past PR cases.
Multimedia Writing for PR
Multimedia Writing for PR taught the main avenues of print and online writing for public relations professionals including press releases, media advisories, speeches, brochures, backgrounders and an all-inclusive media kit.
Survey Research Methods
Survey Research Methods focused on the importance of applying research to public relations campaigns. It looked at both informal and formal ways of collecting quantitative and qualitative data including sampling, instrument design, information gathering, data processing, analysis and reporting.
Digital Style and Design in Public Relations
Style and Design combined public relations fundamentals with design elements such as creative software, HTML/CSS and content management systems to create an all-inclusive final project of students' work throughout their time at Auburn.
Communication and Journalism
Journalism Fundamentals
Journalism Fundamentals requires public relations students to learn the basics of AP Style, correct word usage and commonly misspelled words.
Newswriting
Newswriting gives students an understanding of the elements of a news story including developing skills in organizing facts, newswriting techniques, news values and writing accurate, clear stories that meet standards of grammar, style, law and ethics.
Magazine and Feature Writing
Magazine and Feature Writing teaches students to apply their newswriting knowledge to compelling storytelling. Several of my features are published in my magazine and viewable in my feature writing page.
Concepts of Communication and Journalism
Intercultural Communication
Intercultural Communications examines the communication process as influence by the culture of the participants.